![]() What product do you currently use that you would consider to be perfectly personalized to your wants and needs? I thought about it and couldn’t name one. That’s how life works, our brains are a wacky thing. It’ll always be “wrong.” It’ll never be perfect. But what Moments can’t do, and most “personalized” or “customized” products can’t do, is see into the future and figure out exactly what kind of stuff you want to see before you see it. Maybe we’ll be shown less sports, or in my case more. Perhaps Moments will one day be more intelligent. ![]() That’s fine, because the people who don’t use Twitter have no graph to share things with. Also, people have complained that retweets and favs are hidden. So sometimes Twitter’s first go at a feature isn’t going to be for us. That audience is tiny compared the rest of the universe. Some of us simply have the time to blow on doing it. The fun of Twitter’s fragmentation is that we can piece things together ourselves. CNN maybe does it for one or two stories a day tops, whereas Moments pumps these things out all day.įor those of us who actually tweet, we like finding our own Moments. You’re presented with a “story” and then shown a bunch of content found on Twitter that has to do with that story. It’s very similar to the experience you’d have watching CNN. ![]() People who don’t use a product have no data to personalize, therefore Moments had to, and did, ship barebones. Now that we have that out of the way, back to personalization. Moments is supposed to be a reason to use Twitter…on Twitter. I spend a lot of time talking to people who don’t spend all of their time on a computer like I do, and they get the concept, not the reason to use it. You have an open box and you put text in it and people can see it. They just don’t see the point of using it themselves. not seeing a use of Twitter for themselves. People are also conflating not knowing how to use Twitter vs. There are probably hundreds of mini-cohorts that Twitter are going after, I just painted a broad stroke. Those folks have either signed up and abandoned, or have never signed up in the first place. I’m not talking about the 316M of us who use it, us it…I’m talking about the rest of the world that consumes tweets by other means, namely on TV. The key of Moments is to nail the experience of most people who consume tweets. Really surprised moments aren't personalized either, seems like such a key differentiator. ![]()
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